David wanted to create a platform to connect businesses with his large network of freelance talent thereby delivering incredible value at reasonable costs. Clients no longer have to pay exorbitant agency fees and yet obtain the best the industry has to offer.
Creative Central is a division of Dash Fusion Sdn Bhd, a springboard for creative entrepreneurship.
David is a serial entrepreneur who started his first business at the age of 8 trading exercise book paper for stamps. A former lawyer, he is also a CEO, consultant, certified professional trainer and prolific blogger.
He is most well-known as an Intellectual Property expert having helped his clients create, protect, manage and commercialize their portfolio of brands, copyright, inventions, industrial designs and creative works for more than a decade.
David believes that Malaysia’s national gift is the ability to “cari jalan”. Used in the right way, it means an almost effortless ability to be creative and to innovate. His passion is to unlock this creative talent to produce exceptional work. This is his dream for Creative Central.
monica
chong. project
manager
Monica started her first job as an account executive after she graduated
from Swinburne University of Technology. She eventually ventured into
marketing communication and has more than 5 years of experience in this
industry. Her portfolio spans the whole gamut of conceptualization, planning,
implementation and communication. She develops and executes target-marketing
campaigns to achieve successful one-to-one marketing in various channel
preferences.
Monica is endowed with the ability to guide clients on effective utilization of publicity resources, including customizing, sourcing and selecting suitable media partners according to the client’s need. If necessary, she will also act on behalf of the client by ensuring that information in accordance to the directives is carried through and implemented effectively. Projects which she was involved in include the Kuala Lumpur International Motorshow, International Beauty Expo and KL International Buskers Festival.
Her passion is to turn a seed thought into creative ideas and concepts which eventually develop into a full grown plan. She enjoys working with people and the process of collectively generating fresh and innovative ideas.
Shirley is responsible for managing Creative Central’s freelance network as she is able to match the right people with the right job, thereby providing the best creative solution that meets client's needs.
wei
tieng.
creative director
Wei Tieng graduated from The LimKokWing University College of Creative
Technology and majored in Multimedia and Advertisement Graphic Design.
She has more than 5 years of experience in the advertising & marketing
field where she has developed and fine-tuned her creative talent in numerous
projects.
Wei Tieng has deep experience and practical expertise in product user interface and also website design. She is responsible for the overall quality, innovation and creative vision and will integrate clients’ business requirements into design strategies as well as interactive, and visual solutions. Her portfolio accounts include HSBC Bank, Clarins, L’Occitane, Canon and Unilever.
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